This Friday's Liquid Zoom focused on #CrushingitonLinkedin and Negroni Cocktails


Last week's call was a total hoot - Yes, we had too many people on the call, yes, there were some with no camera on (seriously ??) and more than 30 zoomers came late and were denied access (I still feel bad about that)

We did discuss some absolutely priceless #CrushingitonLinkedin tips, hacks and tricks and then even diversified into online capital raising and digital funnels. 

This week Friday we're doing it again, (the Linkedin training stuff) but were also going to be making Negroni cocktails. The video instructions are above, the ingredients and tips are below, and if you want to learn how to really master Linkedin, do check out the intro video and what people are saying about this phenomenal resource and use the coupon VIP to get 60% off its regular price whilst it lasts. 

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How to make a Negroni 


  • 1-ounce gin (pick a high quality fragrant one that complements the vermouth)
  • 1-ounce sweet vermouth
  • 1-ounce Campari
  • Garnish: orange slice or twist


  • The gin is going to make or break your Negroni. Be sure to choose a high-end gin such as those that you would mix into a martini. Hendrick's, Bombay, and Beefeater are all good choices.
  • Choose a sweet vermouth that's of equal quality to the gin and Campari. Carpano Antico, Cocchi, and Dolin are all good choices.
  • If you have to dust off the vermouth bottle, it's likely time to replace it. The fortified wine has a shelf life of just three months once the bottle is open.

Recipe Variations

  • Adjust the Campari if needed. This is particularly important if you are new to bitter aperitifs because it is not a taste that everyone is accustomed to—especially us Americans. We have learned to enjoy sweet drinks and the occasional dry cocktail, but bitters are in an entirely different realm.
  • If you pour a full-strength Negroni and find that it's too much for you, try "training your palate" to enjoy the bitter taste. Cut the Campari in half and double up on the gin the next time you mix one up. After a while, your taste buds will become used to the unique taste, and you can work back up to the original recipe.
    Not a fan of gin? Pour vodka instead. The drink will be similar to a Campari cocktail, though the vermouth is a nice addition.
  • For the ladies, I always tune it down and give it a little squeeze of orange and also line the glass rim with the cut orange


The History of the Negroni

It's widely believed that the Negroni was created and named for Count Camillo Negroni in the 1920s. The story goes that the drink was invented when he ordered an Americano with gin at Cafe Casoni in Florence, Italy.

Is it true? There's really no definitive answer. As often happens in the cocktail world, the story has been muddled over the years. Even the question of Count Negroni's existence has been brought into question. This has led to some great debates and a lot of research but no one can remember the outcomes the next day. 

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